Brand New App Helps Connect Latino Singles Over The U.S.
Share this article
DALLAS , Dec. 19, 2017 /PRNewswire/ — Match Group ( MTCH ) and Univision Communications Inc. ( UCI ) established today the launch of Chispa, this new dating app to match, chat and satisfy Latino singles. The 2 businesses came together to introduce the free dating app available these days nationwide through the Bing Enjoy and iOS application stores.
In line with the U.S. Census, for the 57 million U.S. Hispanics, around 13 million are solitary, unmarried or otherwise not in a relationship.
“We pride ourselves in supplying access to a network to our members where they could find commonality and build relationships,” said Bryan Jewell , GM of Match Affinity. “We are happy to simply help produce a place where Latinos can make brand new connections.”
Since the leading news business serving Hispanic America, UCI’s strategic insights and expert knowledge informed the application, created for the diverse, bilingual community making it simple for single Latinos to meet up. Univision is leveraging its multiplatform assets across its profile to introduce this new app that is dating.
“No other business understands Hispanic customers just how UCI does and hardly any other company understands more about linking into the twenty-first century than the Match Group; together we have been in a position to introduce an item that acts highly linked, tech-savvy Hispanic young adults in a culturally appropriate and fun means,” said John Buergler , senior vice president, development Initiatives, Univision Local Media.